What needs to be done to make more elderly people enjoy digital convenience?

Figure ①: Recently, students from Xi ‘an Jiaotong University Student Association are helping the elderly to learn how to operate smart phones. People’s visual map ②: Wuxi Railway Station in Jiangsu Province opened a service channel without health code to provide convenient services for the elderly. People’s vision

  Online booking registration, scanning code to pay for goods, and online car travel … … With the rapid development of mobile Internet, digitalization has profoundly changed people’s daily lives, but at the same time, it has also made some elderly people feel at a loss — — I can’t scan the health code and wander at the door of the community. I don’t need mobile payment to worry at the checkout counter. I won’t make an online appointment to go to the hospital and I can’t hang up the number … …

  China has stepped into an aging society. According to the forecast of the Ministry of Civil Affairs, the elderly population in China will exceed 300 million during the 14th Five-Year Plan period. On the one hand, it is an increasingly prominent aging phenomenon, and on the other hand, it is a rapidly developing digital society. How can the elderly keep up with the times and enjoy the dividends of scientific and technological progress?

  The General Office of the State Council recently issued the "Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology", which made arrangements for further solving the difficulties encountered by the elderly in using intelligent technology, adhering to the parallel of traditional service methods and intelligent service innovation, and providing more comprehensive, intimate and direct convenience services for the elderly.

  What specific difficulties do the elderly currently face in using intelligent technology? Let them better adapt to and integrate into the smart society, what other aspects need to be exerted? The reporter conducted an investigation and interview on this.

  The elderly have accelerated their "touching the net" and become a group of network users that cannot be ignored.

  Continuously optimized smart devices and network services make life more convenient and fun for the elderly.

  "Small degree, turn on the bedside light belt." As soon as the voice fell, light appeared in the dark night. This is the Yanshou Community Pension Service Station in Dashilan Street, Xicheng District, Beijing. Last summer, relying on Baidu artificial intelligence products such as "small smart screen", 71-year-old grandma Fang Kejie intelligently transformed her residence.

  Click Bluetooth with one click to automatically connect devices. Fang Kejie, while skillfully operating, told reporters: "In the past, I always looked for my mobile phone in the dark before getting up at night, and turned on the light by the screen light. It was inevitable that I would bump into it when I was old. Now that you have a smart speaker, you can light the bedside lamp by moving your mouth, which is particularly convenient! "

  "The registered population of Dashilan Street accounts for nearly 30% of the elderly over 60 years old, far exceeding the national average of 18.1%." Ma Naiqi, director of the "Silver Crane Zero Distance" Overall Dispatching Center in Dashilan Street, said that the simple mobile phone operation for ordinary people will become more complicated for the elderly. With the help of artificial intelligence products such as intelligent control lights, you can make an appointment for nutritious meals and get health information, so that the elderly can better enjoy the convenience and fun of intelligent life.

  At home, the ever-changing smart devices make the elderly more comfortable; Going out, continuously optimized software services also make the elderly more worry-free.

  Walking into a community in Haidian District, Beijing, Aunt Xin, who was strolling in the community after dinner, was surrounded by several neighborhoods who were both in their 60s. When she got closer, it turned out that she was introducing her online registration experience to everyone — — Open "Jing Yi Tong" WeChat WeChat official account, select "Medical Service", click "Register", fill in the list of hospitals and the date of medical treatment, and finally the online payment is completed.

  "It’s so convenient, we have to try it!" The neighbors were amazed. Aunt Xin said that she used to queue up at the hospital at 5 o’clock in the morning, but now she can register on WeChat without leaving home. After tasting the sweetness of "touching the net", now I go to the market to buy food and go to the supermarket to shop. Aunt Xin has also joined the "cashless family". "With a light sweep, I can pay on the code!"

  Older people enjoy digital life and take more actions on the road. In Nanjing, Jiangsu Province, more than 700 universities for the elderly have set up smart phone training courses to teach the elderly to learn how to pay by scanning code and register online. Since its opening, the number of applicants has almost been full. In Jiaxing, Zhejiang Province, State Grid Power introduced the chip into smart plug, and the electricity consumption can be checked in real time through the mobile APP, which is convenient for the elderly to handle abnormal situations in time; A number of network platforms have launched formats specially designed for the elderly, and large fonts make the elderly no longer have reading disabilities … …

  At present, with smart phones as the entrance, more and more elderly people are stepping into a new life of "mobile internet". According to Tencent’s Mobile Internet Report for Elderly Users, since 2012, the number of mobile Internet users in China has increased by 79%, and the number of elderly Internet users has increased by 130%. The speed at which the elderly touch the Internet is 1.6 times that of the overall mobile Internet popularization. In the use of apps, about 50% of elderly users downloaded more than 30 apps, including not only shopping and square dancing, but also financial stocks and securities, TV shopping sales, social security medical care and old-age care.

  Entering the overlapping period of digitalization and aging, it is more and more important and urgent for the elderly, as a group of network users that can not be ignored, to meet their growing demand for information use and public services — —

  "With the widespread use of information tools in society, the popularization of information technology will be a necessary condition to ensure the elderly to participate in social activities." Zhu Lihua, head of the Research Center for Smart, Healthy and Aging of Qingdao University, said that research shows that for the elderly, the Internet and social media can play a role in close communication with relatives and friends, promote social integration, improve healthy habits, enhance self-care ability and subjective well-being, and help to achieve a happy old age.

  The significance of the elderly "touching the net" does not stop there. Liang Ma, a professor at the School of Public Administration of Renmin University of China, believes that breaking the consumption barriers of the elderly in the digital world will help release the consumption potential and greatly promote the development of e-commerce and digital economy.

  In the longer term, letting the elderly enjoy digital convenience will also promote technological innovation in the opposite direction. According to Feng Wenmeng, a researcher in the Social Development Research Department of the State Council Development Research Center, with the increasing number of elderly people, they will become an important service target for future product development, and technological innovation around the elderly group will become a new blue ocean for enterprises to participate in market competition.

  It is convenient for the elderly to "touch the net" and break the obstacles of digital life for the elderly.

  Increase the aging transformation of product technology to alleviate the anxiety of the elderly about new technologies.

  In recent years, China’s Internet has continued to penetrate into the elderly population, but compared with the increasing number of elderly people, the current proportion of the elderly people surfing the Internet is still low, and many of the elderly who have "touched the Internet" cannot enjoy the digital life.

  Where are the obstacles?

  "The information barriers of the elderly mainly exist in three levels: access level, whether access services can be obtained; On the skill level, whether the software and hardware of information products will be used; At the content level, can you search, identify, use and manage relevant information on demand? "

  Zhu Lihua analyzed that with the improvement of network infrastructure and the improvement of the consumption ability of the elderly, the current problems mainly appear at the skill level and content level.

  On the one hand, the current technology and services are not friendly enough for the elderly, and it is difficult to meet the aging needs.

  "Most of the products and services on the market are developed for the younger generation, and the needs of elderly users are not fully considered in the design concept." Wanglili, deputy director of the Institute of Aging Economy and Industry of China Aging Science Research Center, said, for example, the current mobile phone touch screen can’t provide a better touch feeling than physical buttons; In the interface interaction, it is mostly visual-oriented, lacking physical feedback, which increases the error rate and frustration of the elderly.

  In this regard, Uncle Wang, a retired professor at Hongxing Community in Kunming, Yunnan, was deeply touched: "The words on the smart phone are too small to be seen without reading glasses, and there is only one screen. Sometimes I can’t find where the buttons are and I don’t know how to unlock them."

  From the perspective of public services, compared with the construction of environmental accessibility, all sectors of society pay less attention to the information accessibility of the elderly. Wanglili said that in some places, when providing related services, they failed to fully adjust to aging. For example, they had to make an online reservation to book tickets in advance, refused to buy things in cash, and only provided a code-scanning travel channel, which made the elderly feel at a loss and difficult to adapt.

  On the other hand, the elderly themselves have physiological dysfunction, and they are prone to anxiety in the face of new technologies.

  In Guangming Community, Shushan District, Hefei City, Liu Li, who founded a smart phone training class, bluntly said that the elderly "classmates" have strong acceptance but are forgetful, and the two-hour course can usually only train one function.

  Not only that, industry insiders analyzed that when facing smart devices such as computers and mobile phones, the elderly are always worried that they will damage their products by misoperation or be cheated by the Internet, which makes them often feel anxious when accepting new technology products.

  This was confirmed in an interview with reporters. Although she is now a "network expert" in the community, Aunt Xin admits that at the beginning of her "touching the net", she always felt that the Internet was full of traps, fearing that mobile payment would be bound to a bank card, and the money on the card would be transferred away by others. After my son’s constant persuasion and repeated training, I was relieved to integrate into online life step by step.

  In Zhu Lihua’s view, a good social environment for the elderly to participate in digital life has not yet been fully formed. The elderly have great individual differences, and their physical condition, psychological state, hobbies, past experiences and other factors will affect their attitude and behavior towards the Internet. All sectors of society have little understanding and concern about the difficulties encountered by the elderly in the information society at this stage.

  "From the supply side, the information barrier-free industrial system and market effect for the elderly have not yet been fully formed, and it is difficult for related enterprises to make profits, resulting in fewer end products that can be used by key beneficiary groups and are cost-effective and easy to operate, and the effective supply in the market is obviously insufficient." The relevant person in charge of the Information and Communication Administration of the Ministry of Industry and Information Technology said.

  The information barrier-free construction has achieved remarkable results, alleviating the contradiction between supply and demand of digital life for the elderly.

  Efforts should be made to improve market supply, optimize public services, and unite various forces.

  It is the proper meaning of building an information society in an all-round way to better ensure the convenience of the elderly to participate in online life. In recent years, letting the elderly enjoy digital life is gradually attracting the attention of all walks of life. In 2015, the State Council issued the "Guiding Opinions on Actively Promoting the" internet plus "Action" and proposed "building a network platform for old-age information services"; In 2017, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and other ministries and commissions jointly issued the Action Plan for the Development of Smart and Healthy Pension Industry (2017— 2020), detailed planning of the road map for the development of smart pension products and services … … The successive introduction of various policies has alleviated the contradiction between supply and demand of digital life for the aged to some extent.

  "After several years of development, the information barrier-free construction for the elderly has achieved positive results." According to the relevant person in charge of the Information and Communication Administration of the Ministry of Industry and Information Technology, since 2013, more than 800 government units have built information accessibility service platforms, and 32,000 government websites have achieved information accessibility. In addition, relevant departments organize some social communication, online shopping, life entertainment, news and information apps to carry out barrier-free transformation, which brings a lot of convenience for the elderly to obtain information.

  Scholars and market participants interviewed believe that the following points should be grasped to adapt to the trend of population aging and social informatization and realize the goal of "information accessibility" for the elderly:

  — — Improve market supply, guide enterprises to fully consider the needs of the elderly, and develop more high-quality and aging-suitable digital products.

  Zhu Lihua suggested that market players should make great efforts to collect, analyze and excavate the demand of digital products and services for the elderly, deeply study the physical and psychological changes of the elderly, develop aging digital products, and accurately optimize the quality of products and services.

  "For example, smart phones should consider diversified needs in the general design, so that elderly users can also choose products and services that are easy to accept and use." Wanglili said.

  "The next step will continue to play the guiding role of the government and cultivate diversified market players in the elderly intelligence industry." According to the relevant person in charge of the Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology is currently working with relevant industry authorities to give preferential treatment to enterprises that have made outstanding contributions to information barrier-free construction in rating evaluation, credit management and social responsibility assessment, so as to further mobilize the enthusiasm of enterprises. Experts believe that the relative profit of digital products and services for the elderly is relatively low, and fiscal and taxation policies should support and encourage them.

  — — Optimize public services, give consideration to traditional and emerging lifestyles, and set aside special service channels for the elderly.

  "With the rapid development of information technology, the needs of different groups should be integrated, and traditional and emerging lifestyles should coexist for a period of time." Feng Wenmeng believes that before using digital means to facilitate the lives of the elderly, we must first ensure that their lives are barrier-free, and we must retain traditional channels as a transition to help them gradually move towards emerging channels. "In particular, the public service department should leave a window for offline services for the elderly, and traditional methods familiar to the elderly, such as offline customer service, manual telephone calls and paper forms, should be retained in due course."

  In addition, the public service department can try to refine the service. For example, record the corresponding tutorial videos for different scenes, teach the elderly to learn how to handle the corresponding online business, alleviate the anxiety of the elderly who don’t know where to start, and also reduce the pressure of offline windows.

  In recent years, it has gradually become a fashion to open special passages for the elderly. Jiangsu Wuxi Railway Station has set aside special channels for manual services for passengers who use old man-machine and can’t use WeChat. Many hospitals in Chaoyang District, Beijing have added a new channel &hellip to verify the health status of elderly patients who can’t show their health codes. … All these make the old people travel more smoothly.

  — — Cohesion of various forces, relevant organizations, communities and families do their best to help the elderly groups keep up with the times.

  "There are a variety of intelligent application scenarios in life, which increases the complexity of the participation of the elderly to a certain extent. It is necessary for multiple subjects involved in the lives of the elderly to do their best and take a multi-pronged approach." Zhu Lihua said.

  At the community level, Ma Naichi suggested that various forms of training lectures and on-site classes should be actively organized to provide channels for the elderly to learn new technologies and new products. At the same time, more psychological counseling should be given to the elderly to guide them to actively change their concepts and dare to accept new things. "Relevant departments may wish to support and guide enterprises to increase relevant services by increasing the government’s purchase of services, so as to facilitate the elderly to learn network technology." Wanglili said.

  Family efforts are also essential to help the elderly better integrate into the digital society. Zhu Lihua said that on the one hand, young people should use "technology" to feed back the elderly, so that the elderly can have more confidence in learning smart phones; On the other hand, we should also create opportunities to encourage and accompany the elderly to apply digital products and accompany them to learn the necessary digital life skills with more patience.

The "crazy" of Leslie Cheung fan fiend after 1970s: Dreaming

Original Lao Zhou Wang Ye Yan

Dreaming Leslie Cheung Dream Space, located on the first floor of Building D3 in No.808 Hongqiao Road Park, has existed for some time. However, it is still a recent event to officially become a cafe where you can come and talk about the atmosphere of Hong Kong’s entertainment heyday at any time. April 1st and September 12th every year are the big days for the global fans, and there will be a series of activities here. As an investor in Dreaming Space and a veteran fan, I am very busy. It’s not easy to meet him and have a chat. A few days ago, Leslie Cheung’s agent, Ms. Chen Shufen, hosted a commemorative dinner of "Stars Meet for 50 Years". "Magic" took a break before going to Macau and received me in his office. "This used to be the former site of the Shanghai office of Rolling Stone Records." When I opened the fingerprint lock, the "fiend" told me this history, and my face was full of pride. Sit down and pour the tea. Where shall we start? Oh, let’s start with our Luwan District in 310103, from the 1980s, and from our "post-1970s" youth.

Dreming, Building D3, Lane 808, Hongqiao Road

The only non-profit Leslie Cheung memorial space in the world.

It used to be the location of the Shanghai office of Rolling Stone Records.

The real name of the "fiend" is Tang Yongqi, the same name as the Hong Kong singer Liang Yongqi, but he is an out-and-out 70-year-old from Luwan District and has lived in Sinan Road and Chongqing South Road. "Devil" is his name in the forum of "Rongmen Inn" organized by fans in Leslie Cheung, which is derived from the nickname of Jia Baoyu in A Dream of Red Mansions: "Devil in the World". When chatting with friends from Luwan District, I always talk about my ancestors. Mr. Tang Xinsun, the grandfather of fiend, ran a coal mine in Vietnam in his early years and returned to China with his wife, Ms. Lin Qingping, in 1949. Because of this family background, the generation of fiend’s parents is doomed to have some hardships. The smaller the house is, the more the location is … but the education of their children will never be sloppy. His family has a deep relationship with Mr. Ma Xiangbo, and the godfather of the fiend is Ma Youling, the great-grandson of Mr. Ma Xiangbo. At the end of 1980s, Tang Yongqi, a junior two student in Sinan Road No.12 Middle School, heard Cantonese songs broadcast on the radio. Alan Tam’s "friends" and Leslie Cheung’s "Starting from scratch" and "Sideways" saved their pocket money and went to the alley next to Zhongtu Company in Maoming South Road, Yan ‘an Middle Road, and bought several boxes of "Kao tapes" from "Kao Xiong" to start their fan career.

The porch of Dreaming space

A promotional photo of a superstar in Leslie Cheung.

The original poster on the wall

Exhibit a large number of original Leslie Cheung souvenirs

Tapes of all ages

A vinyl version of all Leslie Cheung’s albums.

Demons have collections.

"I also have a lot of regrets," the fiend sighed constantly, and personality determines fate. He is an introvert, or "social fear" is not an exaggeration. In fact, he is engaged in the public relations communication industry and has been working in advertising companies. After starting his own business, his career has flourished, and dealing with all kinds of people is his strength. But deep down, the fiend is still the shy Luwan boy Tang Yongqi in the 1980s. In 2000, Leslie Cheung came to Shanghai to give a "warm concert", but he missed it because of his work. Leslie Cheung came to Shanghai to attend the premiere of the movie Farewell My Concubine. At the Daguangming Cinema, his good friends "rushed out" and took the initiative to take a photo with Leslie Cheung, leaving a precious image. "They can blow for a lifetime", while the shy Tang Yongqi did not move and missed the rare opportunity. "I finally saw him up close." Thirty years later, I still could hear his regret.

After graduating from college, he got married, had children and went into business. The life track of fiend is similar to that of many Shanghainese, but he always remembers the regrets left in the Daguangming Cinema that day. He joined the fan club of the famous fan "Dragonfly" organization, and their cooperation was close because of their love. The fiend and the dragonfly discussed what to do. In June of 2022, the thinking was clear, so they said to do it. In August, they found a house to decorate, and in October, they had the space of Dreaming. "Dragonflies have resources, and I have funds." How much did the fiend actually invest? He smiled without saying a word: "Let’s have a dream for ourselves", and he was more willing to talk about the feelings between people than numbers.

Audio-visual room in Dreming space

The TV set used by Leslie Cheung himself.

Professional audio equipment

Leslie Cheung’s first vinyl record.

come here

Our protagonist can make an appearance

"This is a 1986 Stand Up."

The last album of Huaxing Records

The earliest colored glue records

There are currently three surviving.

"This is my baby"

Speaking of the past two years, fiend is a long story. Only more than two months after the establishment of Space, he coughed and had a fever. He was accompanied by the song of "Brother" Leslie Cheung, "I listened one by one, from morning till night" and heard that "the whole world just wants you to love me". The usually unsmiling fiend cried like a child. He made it, but mom didn’t. At the end of last year, my mother left. He came here again and played a song by Leslie Cheung, "Spring, Summer, Autumn and Winter". Every time the seasons change, his mother will remind him to add clothes. "Spring should be fine, if you are still there …" But his mother’s exhortation will not be there.

"All right, all right", let’s not talk about these things for the time being. Let’s talk about this memorial space in Leslie Cheung later. Dreaming is a song and an album of Leslie Cheung, and it is also a dream of him and dragonfly. Over the past twenty years, they have changed from "skinny monkeys" to middle-aged uncles. The only constant is their love for Leslie Cheung’s art. "This is the place where our dreams come true," the fiend stressed. "Why can Leslie Cheung have such charm?" In the face of my question, the fiend said, "Because of company". O said that he felt like Leslie Cheung. "My brother is a Virgo, and I am a Taurus." People in his constellation have a stubborn attitude. If they don’t do anything, they must do their best and do their best. "I pursue perfection." O pondered for a moment and added: "Just like my brother."

"A career sustained only by feelings will not last long." O has a clear plan for the future of this space. He hopes that this place can be a gathering place for fans and Hong Kong music lovers. In fact, besides Leslie Cheung, he has a collection of records of most famous singers in the heyday of Hong Kong music, including Alan Tam, Anita Mui, George Lam, Danny Chan, Sandy Lam, Huang Kaiqin, Priscilla Chan, Grasshoppers and Beyond. He hopes that everyone will come and have a look, sit down and have a chat. He also hopes that everyone will like the coffee and snacks here, such as "Happy Ride", "Nongben Affectionate" and "moonlight express" … But the most distinctive one is the latte with Leslie Cheung’s head named after "Favorite".

"Favorite" Leslie Cheung head latte

Head latte mold

LC912

Leslie Cheung’s English initials and birthday.

D339

Leslie Cheung’s license plate number

"The 1980s is a distant past, and we and our lives have become too much." The fiend took out two things: Leslie Cheung’s profile album, a recording tape that Tang Yongqi, a young boy in the 1980s, scoured in the alley next to China Map, and a profile commemorative vinyl that the successful fiend scoured in the auction market in 2017. This year is his eighth year of owning this record, but he didn’t open it: "I hope there are some things in my life that won’t change." When I said these words, the expression of the fiend reminded me of an old song by Leslie Cheung: "I’m crazy".

1989-2017-2024

Original title: "Dreaming" of Leslie Cheung fan fiend after 1970s.

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The second generation blue electric E5 PLUS starts pre-sale 109,800

  On September 26, the blue electric brand under the Cyrus Group announced that its newly upgraded second-generation blue electric E5 PLUS officially opened for pre-sale. This model, positioned as "Super Urban Electric Hybrid SUV", has not only been fully upgraded in terms of appearance and interior, but also achieved significant improvement in core competitiveness such as power, battery life, and intelligence, making it an ideal choice for home users who pursue quality life.

Blue electricity

  The pre-sale has launched two versions: the 120km standard battery life version is priced at 109,800 yuan, while the high-profile 165km long battery life version is priced at 119,800 yuan. It is worth noting that for consumers who book a vehicle before 12 noon on October 17, 2024, Blue Electric E5 PLUS provides 2,000 yuan to deduct the preferential rights of 10,000 yuan for the purchase of the car, which undoubtedly increases the attractiveness of the pre-sale stage.

Blue electricity

  With its large body size and excellent space utilization, the Blue Electric E5 PLUS is the leader in its class. With a 2785mm wheelbase, the car provides an extremely spacious ride environment. Whether used as a five-seat model or when the need arises, the Blue Electric E5 PLUS can easily handle the various needs of family travel. In particular, it is worth mentioning that up to 33 storage spaces in the car and the roof expansion space provide great convenience for family travel.

Blue electricity

  Entering the cabin of the Blue Electric E5 PLUS, passengers will immediately feel an unprecedented comfort experience. The front seats are designed with 8 layers of comfort stacking, and are equipped with functions such as electric adjustment, ventilation and heating, which are designed to provide maximum comfort for the driver and passengers. At the same time, the vehicle is equipped with up to 13 speakers to create a surround sound effect, making every journey an auditory feast.

Blue electricity

  In terms of power configuration, the blue electric E5 PLUS is equally impressive. It is equipped with the DE-i super electric hybrid system independently developed by Cyrus, which can output up to 160kW of power and 330N · m of peak torque, achieving a zero-to-100-kilometer acceleration capacity of 7.8 seconds. In addition,Its 165km pure electric cruising range under CLTC operating conditions and the comprehensive cruising range under full oil and full power reach 1300kmThis allows for almost no fuel consumption for daily commuting, while also eliminating the anxiety of long-distance travel.

Blue electricity

  The Blue Electric E5 PLUS is also equipped with the only FSD suspension adaptive adjustment system of the same level, which further optimizes the vehicle’s handling, making the driving process smoother and the ride more comfortable. In terms of intelligence, the Blue Electric E5 PLUS not only adopts a 15.6-inch high definition floating central control screen, but also integrates the HUAWEI HiCar 4.0 intelligent technology cockpit system, which realizes the seamless connection between mobile phone applications and in-vehicle systems, improving the convenience and entertainment of vehicle use.

Blue electricity

  In terms of quality control, the Blue Electric E5 PLUS also performs well. The model adopts the Sailis quality management system, and through strict parts inspection and vehicle testing, it ensures that each car can be delivered to consumers in the best condition. In the quality ranking of new energy medium-sized SUVs (plug-in and range extension) released by China Automotive Quality Network in the first half of 2024, the Blue Electric E5 achieved excellent results, ranking second. At the same time, the Blue Electric E5 PLUS also achieved a net promoter score (NPS) of 72.6% of owners, far exceeding the industry average.

  With the opening of the pre-sale, the blue electric E5 PLUS has been synchronized to the store display nationwide, expecting more consumers to experience this "six strongest in the same class" model that integrates power, control, battery life, screen, sound and quality. Whether from the perspective of family practicality or from the perspective of technological innovation, the blue electric E5 PLUS can be called another masterpiece in the 100,000 family SUV market.

Foreign-funded financial institutions look at the two sessions: policy overweight boosts consumption, expands domestic demand, develops emerging industries and helps economic restructuring.

The gross domestic product will increase by about 5%, the consumer price will increase by about 2%, and deficit ratio plans to arrange it by about 4% … This year’s government work report has set the expected targets for major economic and social development in 2025.

This policy tone has also attracted the attention of foreign-funded institutions. According to many foreign financial institutions interviewed by shanghai securities news, a series of key words such as "more active and promising macro policies", "expanding domestic demand in all directions" and "cultivating and expanding emerging industries and future industries" released more positive signals, demonstrating China’s determination to continuously promote high-quality economic development.

Macro policies are more active and promising.

In the government work report, "implementing more active and promising macro policies" has aroused widespread concern.

In terms of fiscal policy, the government’s work report states that this year, deficit ratio plans to arrange around 4%, which is 1 percentage point higher than the previous year, with a deficit of 5.66 trillion yuan, which is 1.6 trillion yuan higher than the previous year.

Xiong Yi, chief economist of Deutsche Bank Group in China, said that the intensity of fiscal expenditure has increased significantly this year, which will form the strongest fiscal multiplier effect since 2021. He said that the growth rate of expenditure in 2025 will accelerate from less than 3% in 2024 to 7% in 2025, which is expected to boost the nominal gdp growth by about 2 percentage points.

On the monetary policy level, the government work report proposes to implement a moderately loose monetary policy. Give full play to the dual functions of monetary policy tools in terms of aggregate and structure, timely reduce the RRR and interest rates, maintain sufficient liquidity, and match the scale of social financing and the growth of money supply with the expected goals of economic growth and overall price level.

Ding Shuang, chief economist of Standard Chartered Bank for Greater China and North Asia, said that on the whole, the growth of money supply should match the expected targets of economic growth and inflation, reflecting the decision-making departments’ intention to promote moderate price recovery, which is also one of the considerations of setting the inflation target at a more reasonable level of 2% in the government work report.

According to Zhu Haibin, chief economist of JPMorgan Chase China and head of economic research in Greater China, the continuity of policy is an important feature of economic policy in 2025. He believes that this round of policy adjustment since September 2024 is a layout of "the first half", and 2025 is the "second half" of this layout. This continuity is not only reflected in the specific content of the policy, but also in the smooth communication between the government and the market.

"The government work report shows that the government attaches great importance to the timeliness of policies. The report puts forward that’ the implementation of policies should be early, rather than late’." Ding Shuang said.

"Expanding domestic demand in all directions" is the primary task.

The government work report lists "expanding domestic demand in all directions" as the top ten tasks, and boosting consumption is placed in a more prominent position.

"Cyclical and structural policies will work together to boost domestic consumption." Liu Jing, chief economist of HSBC Global Research Greater China, said that the long-term stable consumption boost comes from the improvement of residents’ income level and income expectation. In addition to some direct income-increasing policies, the new urbanization also emphasizes the provision of basic public services according to the permanent residence, which is expected to improve the consumption power of the agricultural transfer population.

Zhu Haibin believes that promoting consumption and promoting effective investment will promote the enhancement of economic endogenous growth momentum. According to his calculation, the subsidy scale of the old-for-new policy has doubled from 150 billion yuan in 2024 to 300 billion yuan, which is expected to boost the related livelihood consumption growth by over 400 billion yuan.

"In addition, the policy of service-oriented consumption is stronger than last year, and the policy details are more specific. For example, promote the further opening up of telecommunications, medical care, finance and other fields, further tap the potential of domestic service consumption, and provide consumers with a better service experience. " Zhu Haibin said.

The development of emerging industries helps the transformation of economic structure.

The government work report proposes to cultivate and expand emerging industries and future industries. In the view of many foreign financial institutions, this formulation conveys an important signal to support scientific and technological innovation.

Zhu Haibin believes that in addition to the previous "new three" fields (new energy vehicles, lithium batteries and photovoltaic products), this year’s fields such as artificial intelligence and humanoid robots have ushered in more catalytic factors in the capital market, and the follow-up is expected to become a new bright spot for investment to encourage innovation.

"Under the goal of economic restructuring, on the one hand, we hope to see the real estate market stabilize, on the other hand, we hope to promote economic growth through the development of new quality productivity and the pull-up of new economic sectors." Zhu Haibin said that in the past few years, the representative "new three kinds" of China’s industries have developed very rapidly, but in terms of the proportion of their contribution to the overall economic growth, the growth of new economic sectors needs to be expanded. The emergence of hot events such as deepseek shows the market that China has the ability to innovate in more industries, which is the most positive signal.

He believes that in the short term, there is still much room for improvement in the proportion of industrial chains such as ai in the total economic output. "If this growth momentum can be maintained, developing from’ new three kinds’ to’ new N kinds’ will help the economic restructuring to reach a steady state as soon as possible."

Liu Jing said that China has always attached great importance to scientific and technological innovation to improve productivity. The breakthrough of deepseek has made the world sit up and take notice of China’s innovation ability and potential, and also made the government and the market more actively plan the layout and development of emerging industries and future industries.

Source: shanghai securities news

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Where’s dad going? The stupid roe deer in Northeast China is popular, and it’s a big collection of stupid animals.

    The last stop of "Where is Dad Going?" came to Mudanjiang in the ice and snow. While continuing all kinds of warmth, an unremarkable animal suddenly became popular. It was called the "Northeast Silly Zhangzijun".

     Outside the No.3 room grabbed by Tian Liang’s father and daughter, there is an animal very similar to the god beast "grass mud horse", which is called Zhangzijun by the subtitle group. There is a saying in the northeast that "the stick hits the roe deer and scoops up the fish". There is a saying that the hunter chases it and it rushes; Stop and shout its name "Zhangzi!" It looked back and said, "Oh, who called me?" So he was hacked to death by other hunters who had been ambushed. If a shot doesn’t hit the roe deer, you don’t have to chase the escaped roe deer, because after a while it will run back to its original place to see what just happened.

    Calling it "silly roe deer" seems to be true, and because of its stupid appearance, it is comparable to "grass mud horse" and has been given a new title "snow mud horse" by netizens.

    Related reading: Kimi’s growth record and mom eating cookies and learning to drive with dad.

              Jimmy Lin doesn’t wash cindy’s feet, which leads to controversy. cindy spoiled and sold cute photos.

In August, the price of pork rose by over 40%, and the price of vegetables fell.

  Beijing, Sept. 10 (Reporter Li Jinlei) According to data released by the National Bureau of Statistics on the 10th, the consumer price index (CPI) rose by 2.8% year-on-year in August, the same increase as last month, and it was also in the "2 era" for six consecutive months. Among them, the price of pork rose by more than 40% year-on-year, the increase of fruit began to fall, and the price of vegetables fell for the first time after 18 months of continuous increase.

  CPI chart. From the website of the National Bureau of Statistics

  CPI rose for six consecutive months in the "2 era"

  In August, CPI rose by 2.8% year-on-year, which was the same as that in July. It did not expand or fall back, and continued to maintain the "2 era".

  Cao Heping, a professor at Peking University University of Economics, told Zhongxin.com that although the price of pork rose sharply in August, the CPI increase did not continue to expand in August. The main reason was that with the seasonal fruits and vegetables coming on the market, the price increase of fruits narrowed, while the price of vegetables fell, which kept prices stable.

  Specific data show that pork prices rose by 46.7% in August, affecting CPI by about 1.08 percentage points; The price of fresh fruit rose by 24.0%, and the growth rate dropped by 15.1 percentage points; The price of fresh vegetables fell by 0.8%, which affected the CPI by about 0.02 percentage points, which was the first decline after 18 months of continuous year-on-year increase.

  Shen Yun, senior statistician of the Urban Department of the National Bureau of Statistics, said that according to estimates, among the 2.8% year-on-year increase in August, the impact of price changes last year was about 0.6 percentage points, and the impact of new price increases was about 2.2 percentage points.

  Data Map: Pork being sold in the supermarket. Zhongxin. com reporter Li Jinlei

  Tight supply, pork prices rose by more than 40%

  In the price operation in August, the sharp rise in pork prices is a prominent feature. The price of pork alone affected the CPI increase by about 1.08 percentage points.

  According to the data of the Ministry of Agriculture and Rural Affairs, from August 26th to August 30th, the weekly average of the total ex-factory price index of lean pork in 16 provinces (cities) was 35.63 yuan per kilogram, up 9.3% from the previous month and 92.3% from the same period last year.

  Why did pork prices soar? In Cao Heping’s view, this is the result of multiple factors. The epidemic situation of swine fever in Africa is superimposed on the "pig cycle", resulting in a decrease in the supply of pigs. At the same time, some places have introduced policies to ban the raising and limit the health of pigs based on environmental protection considerations, which has affected the enthusiasm of breeding pigs, resulting in a large decline in the production capacity of pigs and a tight market supply, which has pushed up the price of pork.

  Data Map: People buy pork. Photo by Zhang Yun

  How long is the rise in pork prices expected to last?

  Regarding the future trend of pork price, Jiang Chao, chief economist of Haitong Securities, pointed out that whether the soaring pig price can come down fundamentally still depends on whether the supply of pigs can be restored.

  Jiang Chao said that it will take 4-6 months from fattening piglets to slaughter. Considering the time lag of reproduction and growth from fattening sows to slaughter pigs, it is expected that there will still be upward pressure on pig prices in the second quarter of next year.

  Cao Heping believes that it is difficult to eliminate the influence of African swine fever in the short term, and the pig production capacity will be difficult to return to the normal level for a while, so the pork price will maintain an upward trend in the short term. However, with the efforts of the state to stabilize the production and supply of pigs, the enthusiasm for raising pigs will increase, and the increase in pork prices will tend to be stable.

  Xin Guochang, director of the Monitoring Information Department of the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, said that judging from the decline in the number of live pigs and fertile sows since the second half of last year, pork production may be significantly reduced this year, and there is a certain gap between supply and demand in the market. It is expected that pig production will gradually recover in the second half of next year, and the price of live pigs will gradually fall.

  Data Map: People buy fresh vegetables. China News Service reporter Hu Yanshe

  Will the annual CPI increase exceed 3%?

  Statistics from the National Bureau of Statistics show that the CPI in the first eight months increased by 2.4% compared with the same period of last year. Some people worry that, driven by pork prices, the annual CPI may exceed the expected control target of 3%.

  Lian Ping, chief economist of Bank of Communications, believes that the recent year-on-year increase in CPI has remained at a high level, mainly due to the food price driven by pork. Considering that the number of live pigs and fertile sows brought by the swine fever epidemic is still declining rapidly, the increase in pork prices will still be an important factor driving the increase in CPI in the second half of the year.

  Li Chao, chief macro researcher of Huatai Securities, believes that domestic pork prices have risen rapidly recently, but there is little pressure on other new price increase factors except pig prices. The upward pressure on overall CPI is still controllable, and there is little risk that inflation will break through 3% in the short term.

  Cao Heping said that the CPI rose by 2.4% in the first eight months, and there are only three months left this year. It is unlikely that the CPI will exceed 3% in the whole year, but it is still necessary to closely monitor and be alert to price increases. (End)

The magnetotelluric detector successfully developed in China can be used in geological exploration and other fields.

  Xinhua News Agency, Wuhan, December 30 (Reporter Tan Yuanbin) On the 29th, the reporter learned from the Hubei Provincial Office of National Defense Science and Technology and the 722nd Research Institute of CSIC that the magnetotelluric detector developed by the 722nd Research Institute of CSIC has recently passed the acceptance of an acceptance team composed of experts from Hubei Science and Technology Department, China Geo University (Wuhan), Institute of Seismology of China Earthquake Administration and other units.

  According to reports, this project is a science and technology plan project of Hubei Province. Experts in the acceptance team believe that this project has developed high-performance magnetic sensors, high-stability low-noise receivers, low-power portable transmitters and other core components, and developed an engineering and practical magnetotelluric detector. The technical indicators all meet or exceed the requirements of the project task book, and at the same time, it has achieved market sales and achieved good economic benefits.

  At the same time, the experts of the inspection team believe that this project has greatly shortened the technical gap between China and the international advanced magnetotelluric detection system, broken the market monopoly of foreign companies in China, increased the choice of domestic users, created a new opportunity for the industrial development of domestic magnetotelluric detection systems, and more importantly laid a good foundation for fundamentally changing the long-term dependence on imports.

  The relevant person in charge of the 722nd Research Institute of CSIC said that the magnetotelluric detector that passed the acceptance this time can be widely used in geological exploration, energy exploration, deep-sea exploration and other fields, and has now entered the market.

[See you at 8: 00] In 2018, I paid 16 billion yuan for migrant workers.

  At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

  [Concern of the two sessions]

  He Lifeng, Director of the National Development and Reform Commission, talks about "56789" of China’s private economy.

11 

  On March 6th, He Lifeng He Lifeng, director of the National Development and Reform Commission, quoted "56789" (pronounced as 56789) to describe the position and role of private economy in China’s economic development. That is, the private economy has contributed 50% of the tax revenue, 60% of GDP, 70% of technological innovation, 80% of urban employment and 90% of enterprises in China. He Lifeng said that these figures show from one side that the position and role of private economy in China’s economic development is very prominent. 

  Ning Ji Zhe, Deputy Director of the National Development and Reform Commission: The "Belt and Road" has turned to the stage of "meticulous painting"

one

  On March 6, Ning Ji Zhe, deputy director of the National Development and Reform Commission, said in response to a reporter’s question that at present and in the future, the construction of the Belt and Road is changing from the stage of "freehand brushwork" in the layout of articles to the stage of "meticulous painting" in intensive cultivation. We should adhere to the principles of "three communities" and "five links", follow the market orientation and international practices, give play to the guiding role of enterprises and the government, and promote the joint construction of "one"

  Lian Weiliang, deputy director of the National Development and Reform Commission: In 2018, he paid 16 billion yuan for migrant workers.

one

  On March 6, Lian Weiliang, deputy director of the National Development and Reform Commission, said in response to a reporter’s question that since last year, 3.59 million people who had been executed for breaking their promises, that is, "Lao Lai", were afraid of joint punishment and fulfilled their repayment obligations. The amount of execution of various cases exceeded 4.4 trillion yuan, 10 billion yuan of tax arrears were cleared, and 16 billion yuan was paid for migrant workers in 2018, and the number of cases of wage arrears for migrant workers dropped by more than 40%.

  Zhou Hongyi: As long as the system is written by people, there will be loopholes and loopholes will be exploited.

one

  The second session of the 13th Chinese People’s Political Consultative Conference held a press conference on the afternoon of March 6th. When Zhou Hongyi, a member of Chinese People’s Political Consultative Conference, answered a reporter’s question, he said that if the security problem was not solved, the digital industry would be devastated. Those who were not connected to the internet in the past are connected to the internet, and those who could not be controlled in the past are controlled. As long as the system written by people has loopholes, if there are loopholes, it will be exploited and attacked by people. Once problems occur, the more advanced the system, the more problems it will bring.

  [domestic]

  Ministry of Foreign Affairs of China: Cancellation of rapeseed import qualification of processing enterprises according to law.

Freeland, Canadian Foreign Minister, recently said that it is worrying that the General Administration of Customs of China cancelled the qualification of a Canadian enterprise to export rapeseed to China, and he did not believe that there was any scientific basis. In response, China's Foreign Ministry spokesperson Lu Kang said at a regular press conference on the 6th that the decision made by China was completely reasonable, reasonable and legal in order to protect the health and safety of the people.

  Freeland, Canadian Foreign Minister, recently said that it is worrying that the General Administration of Customs of China cancelled the qualification of a Canadian enterprise to export rapeseed to China, and he did not believe that there was any scientific basis. In response, China’s Foreign Ministry spokesperson Lu Kang said at a regular press conference on the 6th that the decision made by China was completely reasonable, reasonable and legal in order to protect the health and safety of the people.

  76 projects in Zhangjiakou Division of Beijing Winter Olympics will be completed by the end of August next year.

  According to the Zhangjiakou Municipal Government, 76 venues and infrastructure projects in Zhangjiakou Division of Beijing Winter Olympics will be completed by the end of August next year. In addition, the main lines of Beijing-Zhangjiakou high-speed railway and Yanchong high-speed railway will be completed and opened to traffic this year.

  The number of motor vehicles in Beijing will be controlled at 6.2 million in 2019.

It is understood that according to the deployment of Beijing's traffic work in 2019, the number of motor vehicles in the city will be controlled at around 6.2 million this year, the total mileage of rail operation will reach 699.3 kilometers, and the proportion of green travel in the central city will reach 74%. In order to speed up the interconnection of Beijing-Tianjin-Hebei road network and strengthen the internal and external traffic links of urban sub-centers. This year, six projects will be built in Beijing, including Yanchong Expressway (Beijing section), New Airport Expressway and New Airport North Line Expressway (middle section). Construction of G109 new line expressway and four hub stations, including Universal Studios North Hub and Wenlv District West Bus Center Station, was started.

  It is understood that according to the deployment of Beijing’s traffic work in 2019, the number of motor vehicles in the city will be controlled at around 6.2 million this year, the total mileage of rail operation will reach 699.3 kilometers, and the proportion of green travel in the central city will reach 74%. In order to speed up the interconnection of Beijing-Tianjin-Hebei road network and strengthen the internal and external traffic links of urban sub-centers. This year, six projects will be built in Beijing, including Yanchong Expressway (Beijing section), New Airport Expressway and New Airport North Line Expressway (middle section). Construction of G109 new line expressway and four hub stations, including Universal Studios North Hub and Wenlv District West Bus Center Station, was started.

  Hainan will completely ban the sale of fuel vehicles from 2030, giving a timetable for "total ban" 

  At the press conference held on the 6th, the Hainan Provincial Government officially released the Development Plan of Clean Energy Vehicles in Hainan Province, which stated that "the sale of fuel vehicles will be completely banned in Hainan from 2030". As a result, Hainan province became the first province in China to ban the sale of fuel vehicles, and gave a specific timetable.

  Comrade Mao Zhiyong passed away

The Communist Party of China (CPC)'s outstanding party member, a loyal communist fighter, an outstanding leader in China's agricultural and economic construction front, and Comrade Mao Zhiyong, vice chairman of the Ninth National Committee of the China People's Political Consultative Conference, died in Hunan at 14: 10 on March 4, 2019 at the age of 90.

  The Communist Party of China (CPC)’s outstanding party member, a loyal communist fighter, an outstanding leader in China’s agricultural and economic construction front, and Comrade Mao Zhiyong, vice chairman of the Ninth National Committee of the China People’s Political Consultative Conference, died in Hunan at 14: 10 on March 4, 2019 at the age of 90.

  [international]

  Former South Korean President Lee Myung-bak was released on bail.

one

  According to Korean media reports, former South Korean President Lee Myung-bak was released on bail on the 6th. The court put forward bail conditions, requiring Lee Myung-bak to stay in his own residence; You can only contact immediate family members and lawyers, and you are not allowed to meet the rest of the staff, and you are restricted from going out; Only with the permission of the court can you go out to the hospital for treatment.

  Hillary confirmed that she will not participate in the 2020 general election Trump: What a pity!

one

  According to Russian media reports, recently, former US Secretary of State Hillary Clinton announced that she would not participate in the 2020 general election. In this regard, Trump expressed regret and said that he would miss Hillary Clinton very much in the 2020 presidential election.

  Suicide bomb attacks on a construction company in Afghanistan have killed 21 people.

one

  A number of suicide bombings occurred in a private construction company near Jalalabad city airport in eastern Afghanistan, killing 21 people, including the attackers. According to official information, 16 employees of the construction company were killed and 9 others were injured in the attack. Security personnel are still cleaning up the area to eliminate the hidden dangers of explosives.

   "London patient" is expected to become the second person to cure AIDS.

AIDS is a malignant infectious disease caused by HIV. Viruses invade the human body and destroy the immune system. Infected people gradually lose their resistance to various diseases until they die. In the face of such a malignant disease, the medical community has recently received good news. A patient treated in London, England, is expected to become the second AIDS patient successfully cured in the world after the Berlin patient.

  AIDS is a malignant infectious disease caused by HIV. Viruses invade the human body and destroy the immune system. Infected people gradually lose their resistance to various diseases until they die. In the face of such a malignant disease, the medical community has recently received good news. A patient treated in London, England, is expected to become the second AIDS patient successfully cured in the world after the Berlin patient.

  Society

  Is it really uncomfortable for a "hardcore" doctor to make a gastroscope for himself?

Sitting alone in the operating room, my right hand is manipulating the gastroscope tube inserted into my throat, and my eyes are fixed on the screen, calmly observing my stomach environment … … These days, Jin Chengfeng, a gastroenterologist in the Fourth Affiliated Hospital of Zhejiang University School of Medicine, became popular on the Internet. Jin Chengfeng said that he did this to feel whether gastrointestinal endoscopy was really so uncomfortable, and he was also flustered when it was his turn to do gastroscopy. Yunnan Dulongjiang Border Police: Haircutting is an essential skill for us.

  Sitting alone in the operating room, my right hand is manipulating the gastroscope tube inserted into my throat, and my eyes are fixed on the screen, calmly observing my stomach environment … … These days, Jin Chengfeng, a gastroenterologist in the Fourth Affiliated Hospital of Zhejiang University School of Medicine, became popular on the Internet. Jin Chengfeng said that he did this to feel whether gastrointestinal endoscopy was really so uncomfortable, and he was also flustered when it was his turn to do gastroscopy.

  Yunnan Dulongjiang Border Police: Haircutting is an essential skill for us.

Recently, the police at the Dulongjiang Border Police Station in Gongshan County, Nujiang Prefecture, Yunnan Province, brought haircutting tools to give haircuts for the people. Li Xiaojun, director of the Dulongjiang Border Police Station, said that there is such an unwritten rule that the first job that police officers newly transferred to Dulongjiang Border Police Station need to learn is to get a haircut.

  Recently, the police at the Dulongjiang Border Police Station in Gongshan County, Nujiang Prefecture, Yunnan Province, brought haircutting tools to give haircuts for the people. Li Xiaojun, director of the Dulongjiang Border Police Station, said that there is such an unwritten rule that the first job that police officers newly transferred to Dulongjiang Border Police Station need to learn is to get a haircut.

  14-year-old boy sells paintings on the street to save cancer Aunt: My "mother" is my aunt.

one

  There have always been admirable teenagers in China. In ancient times, Ti Ying saved his father, but today, he has saved his aunt by thinking of sweat. He Sihan is 14 years old. I don’t know if he has learned the story of Ti Ying saving his father, but his actions are enough to make many adults feel sorry for themselves. It is estimated that my aunt He Jianhua didn’t expect that she thought it was a small "drag bottle" and later became the engine she hoped to live.

  [Sports]

  At the age of 26, Ning Zetao announced his farewell to the swimming pool and started his new life.

one

  On March 6th, swimmer Ning Zetao announced his farewell to the swimming pool in his Weibo, and today is his 26th birthday. In 2015, in the men’s 100m freestyle final of the 16th Kazan World Swimming Championships, Ning Zetao won the championship in 47.84 seconds and won the first gold medal in the World Championships, creating the history of Asian swimming.

  [Entertainment]

  The Wandering Earth box office exceeded 4.5 billion yuan.

one

  The Wandering Earth, which has been released for one month, has earned a cumulative box office income (including service fees) of 4,541.6 million yuan! According to industry insiders, the state clearly supports the development of the film industry, and this year’s film market still has a "good show."

  [face]

  [Li Shishi] A famous Korean chess player: I am considering retiring or taking a long break.

  Li Shishi, a famous Korean chess player, said that he was considering retiring or taking a long break. This year may be the last year of his professional career. "It has been too long since I learned chess and became a professional chess player. I am considering retiring or taking a long break. This year may be the last year of my career as a professional chess player." Li Shishi said.

  [Cai Hongxia] Do you like this "occupational disease" with a slow voice and a big smile?

one

  He was awarded the first-class merit twice, was named as a model nurse of the whole army, won the honor of "Top Ten Most Beautiful Doctors" in China, and the highest honor medal of international nursing "Nightingale Award", and was re-elected as a deputy to the National People’s Congress for two times. All these lights are earned by her understanding, tolerance and hard work over the past 37 years.

  [Yang Naisi] The death of a famous linguist once made Juexue shine again.

The Institute of Linguistics of the Chinese Academy of Social Sciences published an obituary on the 6th. Mr. members of the Communist Party of China (CPC), a famous linguist and researcher of the Institute of Linguistics of the Chinese Academy of Social Sciences, died in Beijing Hospital at 21: 00 on March 5, 2019 at the age of 92. His efforts have made the study of Basiba characters, which has almost become a unique school, shine again and have had an important influence in the field of Chinese phonology.

  The Institute of Linguistics of the Chinese Academy of Social Sciences published an obituary on the 6th. Mr. members of the Communist Party of China (CPC), a famous linguist and researcher of the Institute of Linguistics of the Chinese Academy of Social Sciences, died in Beijing Hospital at 21: 00 on March 5, 2019 at the age of 92. His efforts have made the study of Basiba characters, which has almost become a unique school, shine again and have had an important influence in the field of Chinese phonology.

  See you at 8 o’clock tomorrow!

  Editor: Zhu Xinyu Xiao Xiao Dai Mengmeng

The divorce rate in China is rising year by year. What makes marriage fragile?

  BEIJING, Beijing, July 12 (Lv Chunrong) On the 11 th, the Statistical Bulletin on the Development of Social Services in 2015 published by the Ministry of Civil Affairs showed that in 2015, there were 3.841 million couples in China who handled divorce procedures according to law, and the crude divorce rate was 2.8‰ . According to the statistics of reporters from Zhongxin. com, compared with 2002, the crude divorce rate in China was only 0.90‰ In the past 13 years, the crude divorce rate has been increasing year by year.

  Last year, the divorce rate of 3.841 million couples in China increased year by year.

  A few days ago, the Ministry of Civil Affairs issued the Statistical Communiqué on the Development of Social Services in 2015. According to the communiqué, in 2015, civil affairs departments and marriage registration agencies at all levels in China handled 12.247 million marriage registrations according to law, down 6.3% from the previous year. In 2015, people aged 25-29 registered for marriage accounted for the largest proportion of the total married population, accounting for 39.4%, an increase of 1.4 percentage points over the previous year.

  In 2015, a total of 3.841 million couples went through divorce procedures according to law, an increase of 5.6% over the previous year, including 3.149 million couples registered by civil affairs departments and 693,000 couples handled by courts. The crude divorce rate is 2.8‰ , an increase of 0.1 thousandths over the previous year.

  According to media reports, the divorce rate in China has been rising since 2002. In 2002, the crude divorce rate in China was only 0.90‰ In 2003, it reached 1.05‰ By 2010, it will break through 2 & permit; . Current data show that the crude divorce rate in 2015 was 2.8‰ This is also more than three times that of 2002.

  What is the crude divorce rate? Zhai Zhenwu, dean of the School of Social and Population Studies at Renmin University of China, said in an interview with Zhongxin.com that from a statistical point of view, the "crude divorce rate" here generally refers to the number of divorces or the logarithm of divorce divided by the total population in a certain period of time. It is called the crude divorce rate because the denominator should be the number of married people rather than the total population in the strict sense when calculating the divorce rate, but because it is difficult to count the total number of married people, the total population is used.

  Family disputes remain at a high level, and divorce cases account for the majority.

  Regardless of the statistical caliber, it is an indisputable fact that divorce in China has increased in recent years, and the high divorce rate is also reflected in a large number of marriage and family disputes.

  According to the data previously released by the Supreme Law, in recent years, the cases of marriage and family disputes in China have always been running at a high level. From 2013 to the end of October 2015, nearly 4 million cases of marriage and family disputes were concluded by national courts, which gradually showed the characteristics of rapid increase in cases, difficulty in applying laws and difficulty in trial.

  Among them, divorce cases also maintained a high level of operation. In December last year, Du Wanhua Du Wanhua, a full-time member of the Judicial Committee of the Supreme People’s Court, told the media that there were about 1.6 million cases of marriage and family in 2014, including more than 1.2 million divorce cases.

  Specifically, taking Beijing as an example, according to media reports, Beijing courts accepted 38,619 first-instance family cases in 2014, of which divorce cases accounted for about half of all family cases.

  Recently, the divorce data released by some local civil affairs departments also prove the high divorce rate in China. According to the Statistical Bulletin on the Development of Civil Affairs in Shandong Province in 2015 released by the Civil Affairs Department of Shandong Province recently, in 2015, the civil affairs department registered 185,000 divorces, an increase of 2.2% over 2014, and the crude divorce rate was 3.8‰ , an increase of 0.1 thousandths compared with 2014, and the largest number since 2007.

  With the rapid development of society, the variables affecting marriage are increasing.

  Why are more and more marriages breaking up?

  Talking about the reasons for the rapid increase of divorce rate in China, Zhai Zhenwu said that on the one hand, it is related to the relatively low overall divorce rate. The previous divorce rate has been at a low level, so it will be particularly obvious as soon as it grows; On the other hand, it is also related to the changes in all aspects of China’s economy and society, as well as the changes in public opinion environment and social concepts.

  Zhai Zhenwu analyzed that in 2002, the crude divorce rate in China was less than one thousandth, and horizontally, the divorce rate in developed countries was mostly four or five thousandths. Comparatively speaking, the divorce rate in China was relatively low.

  "In the past, the environment on which marriage was maintained was relatively stable, and marriage was relatively stable." Zhai Zhenwu said that in the past decade, China’s economy and society have changed greatly, and various social environments have also changed greatly. These changes have had a certain impact on the conditions on which marriage depends. For example, personal economic status may change rapidly, and social aspects have also changed. In addition, the current population mobility rate is getting higher and higher, and marriage is relatively unstable among these variables.

  Public opinion environment is more open, divorce is more free.

  According to experts, the increase in divorce rate is also related to the public opinion environment and the more open personal concept.

  Zhai Zhenwu said, "In the past, when a person mentioned divorce, people around him would talk about it and put some pressure on the divorced parties. Nowadays, the social environment is diversified and open, and the public’s decision on divorce and marriage has become easier, and the choice is not as cautious as before."

  In this regard, there is a point of view that in a more open social environment, people should not make decisions about marriage and divorce rashly, but they should also respect individual freedom of divorce. Zhai Zhenwu said that if a marriage suppresses personal feelings or makes the parties dissatisfied, it may be more beneficial to personal feelings and development after divorce.

  Some experts believe that there are legal reasons for the high divorce rate. Lawyer Li Hongzhao of Beijing Guanteng Law Firm told the reporter of Zhongxin. com that the promulgation of the third judicial interpretation of the Marriage Law has also weakened the degree of restraint of economic interests on marriage to a certain extent, and the degree of property losses caused by divorce has been greatly reduced, and the reduction of divorce costs has promoted the increase of divorce rate to a certain extent.

  In addition, Li Hongzhao said that the high divorce rate is also related to the current personal independence and lack of tolerance and tolerance. Born in the 1980s and 1990s, most of them were only children. Due to the doting of parents and the improvement of living conditions, most of these people had smooth sailing in social life, without social exercise, which made many young people develop a mentality of self-centeredness, lack of family responsibility, and lack of tolerance and tolerance, which led to the increase of divorce rate to a certain extent. (End)

The increase in the proportion of men’s skin care sales "Other economy" needs to be broken.

Our reporter Liu Wang reports from Beijing.

Wang Qiang (pseudonym) born in 1990s is already the father of two children. In his hometown, this kind of crowd is mostly slovenly. However, due to the nature of his work, Wang Qiang needs to meet customers frequently, so he pays special attention to facial skin care.

There are not a few people like Wang Qiang. Recently, the data released by the JD.COM Institute of Consumer and Industrial Development showed that among the consumers aged 36-45 who bought beauty cosmetics and maternal and child products, the consumption amount of male users increased by 6%. Baidu index shows that in 2022, men’s search for "beauty and skin care" related products increased by 27% year-on-year. In 2022, among the top ten male beauty and skin care cities, Shanghai exquisite men won the first place, ranking first in search heat.

Men’s skin care and beauty brands have also become lively. Since 2020, many brands including Li Ran, Man Shi, Dear Boyfriend and Blue Department have obtained financing.

In fact, men’s skin care products are not rare. The reporter of China Business News noticed that there are men’s skin care brands in China that have been launched for more than 30 years. L ‘Oreal, Mentholatum, biotherm and other brands also have the layout of men’s skin care products. But mostly as a supplement to the business line.

This leaves room for the development of new brands. However, it can be seen that "they" who once ranked at the bottom of the spending power list do not seem to have supported the development of "other economy". How to expand the market is a common problem that brands need to face at present.

Men’s beauty cosmetics and skin care market is lively.

"Boys are about 10% thicker than girls. Compared with girls’ pursuit of hydration, boys are more inclined to control oil. Based on this, oil control summarizes the basic formula of men’s skin care = cleaning+soothing+oil control+sunscreen ABC." This is Wang Qiang’s notes in the Tigers Forum, and he will follow the formula every now and then.

In the annual "June 18th" Mid-year Shopping Festival, Wang Qiang bought a set of natural facial cleanser online, trying to save his oily skin.

There are obviously many men who are keen on facial skin care like Wang Qiang. The reporter saw on the JD.COM platform that 6.345 million people have bought L ‘Oreal men’s facial cleanser, which ranks first in the men’s facial cleansing bestseller list; Second, 536,000 people have bought the facial cleanser with left face and right color. There are also brands such as Extreme Men and Wunuo, with more than one million buyers.

According to the research report of "Other Economy" of China Mobile Think Tank in 2021, the proportion of male users who buy beauty and skin care products in a year exceeds 50%, the average frequency of purchase is more than two times every quarter, and the proportion of purchases in a year is more than 50% in 900 yuan.

According to a report by Ipsos China, male consumers pay more attention to basic functions such as moisturizing and oil control. Generation Z has become the dominant force in male skin care industry, and male skin care awareness in first-tier cities has awakened.

The main competition points of various brands are also concentrated in categories such as moisturizing and oil control. Such as Riran, Mentholatum, Nature Hall, L ‘Oreal, etc., have all launched oil control and moisturizing products.

The reporter noticed that social platforms and short video platforms played a significant role in it. Taking Wang Qiang as an example, he paid attention to a blogger, often shared skin care knowledge in Hupu, and would selectively buy products recommended by bloggers; On the short video platform, many experts often implant advertisements of men’s skin care brands.

In fact, professional skin care brands owned by international brands have been promoting men’s market education and brand promotion, such as L ‘Oré al men’s, Kiehl’s men’s and Shiseido men’s off-duty care series.

The reporter noticed that the domestic men’s skin care industry was also lively, and it was natural to go online for 8 months and get 6 rounds of financing in a row; Dear boyfriend gets tens of millions of yuan in financing when he goes online. Brands such as Manshi, Blue Department and Yanzhi have also received financing.

In this regard, Wei Sun, a top-level design expert and brand marketing consultant in Tsinghua University, believes that the increasing demand for male professional skin care will inevitably lead to the birth of several male skin care brands. However, what the market lacks at present is a truly domestic male skin care brand. This has led investors who are optimistic about this field to add new brands.

Shen Meng, executive director of chansons Capital, also said that women’s skin care has become a red sea competition, and it is difficult to get out of the predicament of homogenization due to the lack of foundation for R&D and innovation. Therefore, instead of investing in women’s skin care industry for a long time and improving its technological advantages, it is better to directly copy the female skin care model to men’s skin care, or even copy the female skin care marketing model routine, so as to achieve rapid growth and meet the demands of capital chasing excess returns.

However, Bai Yunhu, an expert in beauty management, told reporters that in the long run, the growth and proportion of men’s skin care categories are still relatively conservative. In the past two years, some new brands have performed well, but the overall situation can only be said to be stable.

From this point of view, the industry has been relatively lively, but the growth is not rapid. In this regard, Bai Yunhu believes: "This is mainly due to the relatively simple need for male care, only skin care, hydration, oil control, etc. Therefore, from the scale of overall demand and the scale of consumer trips, the base is relatively low. It is hard to say that capital is realized on the track. "

How to break the game

In fact, male skin care has always been a controversial topic in the industry.

"For people who want to do men’s makeup projects themselves, it is actually a test of water when they set out to do this. For some start-up brands, it is quite difficult to tell the truth by persuading the capital to explore the field of male skin care and makeup. " Sun Yan, a senior cosmetic formulator, said that male skin care and make-up have always been controversial topics in both the capital and the venture capital circle. One voice thinks that male skin care and make-up are false propositions, and male skin care and make-up are still a minority; Another voice thinks that men’s skin care and make-up are the general trend in the future.

According to the Research Report of China Local Beauty Industry in 2021 released by iResearch in February, men’s skin care is a high-growth and low-proportion category, and the turnover of men’s facial care is the fastest growing compared with 2020, but the proportion of turnover is lower than the industry average; Men’s basic makeup products have become a high-growth category, among which the turnover of men’s foundation, makeup spray and men’s honey powder increased the fastest compared with last year, but the proportion of turnover was also lower than the industry average.

The reporter visited a number of skin care and beauty collection stores in Beijing and found that there were few men’s skin care products and few men’s consumers shopping in the stores.

At present, online platform is still the biggest opportunity for men’s skin care brands. According to the 2021 male consumption insight report released by QuestMobile, with the deep penetration of the mobile Internet, the online consumption ability of male users has also been continuously upgraded, and the number of users above 1,000 yuan has gradually increased, from 104 million in April 2019 to 122 million in April 2021, and continues to show a growth trend.

However, compared with the women’s skin care market, the men’s skin care market is still a niche, and the brand needs to be broken. In this regard, Wei Sun believes that in the current environment, brands should still increase the education of male skin care concepts and expand the influence of male brands.

Bai Yunhu told reporters, "From a broken point of view, the category of men’s skin care products should not be limited to’ face’ skin care, and men’s needs are more holistic. The so-called wholeness means that facial products are facial products, and body products are body products, rather than distinguishing sub-categories such as water emulsion, cream and powder. It is also because there are not many sub-categories, which leads to a small overall market size. "

"Therefore, on the one hand, the brand side should provide overall solutions for men, such as the overall solution for facial care and the overall solution for body care. On the other hand, men usually have a sense of role, and have different consumption preferences according to different personalities and lifestyles. For example, the nursing needs of athletic men are completely different from those of non-athletic men, and the needs of exquisite and rough men are completely different, which is a whole logic. It can’t be a market segment like women’s skin care makeup, which has failed before. " Bai Yunhu said.

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